Protocol

Protocol

Home
Start here
Archive

Welcome to Protocol

Read this to upgrade how you think, see your blind spots, and build a life that actually feels like yours.
READ THE LATEST

Newsletter

View all
The Real Reason Your “Superior Product” Isn’t Working
And the advantage your competitors can never copy
Feb 3 • Tommy McDevitt
Effort Isn't the Problem: Why Your Content Still Doesn't Matter
How hard work masks the real reason your content marketing isn’t working
Jan 30 • Tommy McDevitt
You Built a Better Website. So Why Are They Beating You?
The trust mismatch hiding inside most “good” business websites
Jan 21 • Tommy McDevitt
Why Your Best Content Gets No Traffic (And Your Worst Performs)
On the mismatch between quality and visibility
Jan 15 • Tommy McDevitt
You Can Double Your Website Visitors and Still Not Grow. Here's Why.
What really happens when you optimise for volume
Jan 6 • Tommy McDevitt
2025 Year in Review: The Engineering Skill I Had to Unlearn
On uncertainty, and learning too late how progress actually works
Dec 31, 2025 • Tommy McDevitt
Protocol
Protocol
"Protocol" shares essays about the hidden systems that shape our attention, behaviour, and chances of being seen in a systems-driven, algorithmic world.
© 2026 Thomas McDevitt · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture